Evaluation of Business Strategy Employed by Google China for Ascertaining Viability of Organisation Free Essay Example, 2250 words

Porter, has argued that a firm needs to have sustainable competitive advantages and there are two sources of competitive advantage; cost advantage and differentiation. In a differentiation strategy used by Google. cn, an organization seeks to be unique from other competitors in the industry where it offers services that are valued by the customers. Its position is entrenched by its ability to customize the search engine according to Chinese users language needs as well as launching a series of services to complement the search function. Through the development of a strategic partnership with China Mobile, China s largest telecom service operator, the organization s strategic position is strengthened and this gives the organization a competitive advantage over other rival competitors. 3.0 Analysis of the organization s strategic direction In order to critically analyze the organization s strategic direction paying particular attention to the identification of the methods by which th e organization s strategies have been pursued, it is imperative to conduct a SWOT analysis. A SWOT analysis defines the relationship between the internal and external environmental factors in the appraisals in the strategic analysis (Robinson 1997). Basically, SWOT stands for strengths, weaknesses which represent the internal environment of the firm while opportunities and threats are external environmental factors. We will write a custom essay sample on Evaluation of Business Strategy Employed by Google China for Ascertaining Viability of Organisation or any topic specifically for you Only $17.96 $11.86/page Therefore, the objective of this analysis is to use the strategic pointers in order to use the existing business strengths to exploit the opportunities, create new opportunities, to counteract threats and repair the weaknesses (Robinson 1997). The major strength of Google is that it uses a complex set of highly developed processes in terms of innovative offerings and it also has a cutting-edge information technology infrastructure. In as far as strategic direction is concerned, this can go a long way in entrenching the position and strategy of the organization if properly implemented. This gives it a competitive edge which makes it possible to attain its strategic direction with the aim of positively influencing the behavior of internet users in China.